Navigating Corporate Culture

The Truth:

My name is Bob Winchester.   I developed this community and created most of the content you see here.  Corporate Culture Revolution is at the heart of who I am.

I’ve always been a dreamer that was grounded in reality.  I’ve worked in several different corporate environments ranging from structural steel to pharmaceuticals.  One thing has remained consistent in most of those situations:

People were frustrated with leadership and authority figures were being lied to.

If that sounds harsh…well it is!  The truth often is.


Many years ago, I set out to understand the relationship that leaders and followers have with each other.  It didn’t take long for me to realize that these layers were messy and often very problematic.

But there was a bright and shining hope.  Some leaders were able to cut through the mess; and made it look easy!  Some teams functioned much better than others.  Efficiency, innovation, and success seemed to ooze from certain circumstances.  So what was the difference?  How did they do it?

Leadership & Team Engagement:

It wasn’t just about having a great leader.  And it wasn’t just that some teams were better.  It was however, about leaders setting a clear goal for their team and communicating it effectively.  It was about hiring the right people and keeping those people engaged in the mission.  It was about maintaining high standards and pruning where necessary.  It was about growth and humility.

But no matter what, the culture that existed in the organization, had to be intentional or success was not sustainable.

None of these things are simple nor easy.  Nothing that valuable usually is.

The Mission:

My goal then is to help people be more fulfilled at their jobs and to help leaders be more successful with their teams; making a more profitable business.

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To achieve this, I believe that leadership is key.  In order to influence your corporate culture, whether or not you are in an authority position is only partially relevant.  You can:

  • Influence the people you interact with
  • Grow as a leader
  • Influence other leaders
  • Help to uncover the truth that is being hidden
  • Set high standards for your customers & your team
  • Learn to love why you do what you do (or leave)

These things are not rocket science.  These ideas come from the plethora of successful examples that exist in the market.  There’s no reason to re-invent the wheel; just emulate the real world success you find elsewhere and apply them to your situation.  That’s it!


I want you to be more successful and your teams to be more fulfilled and your boss to lead you better!  If that doesn’t happen, then I’ve failed.

I don’t take this mission lightly.  It’s not just touchy feelly junk that I’m babbling about.  I’m talking about emulating great companies like: Chick-fil-A, Southwest Airlines, Dave Ramsey, Google, Zappos, etc.  These aren’t one-hit-wonders; they are proven long-term performers!

Together, we can help you and your organization get to the next level!

Tell me about your culture: [email protected] | Facebook.com/CorporateCultureRevolution