Making A Decision For Culture Change – Video

December 12, 2013 — Leave a comment

Organizational culture is something that just exists.  It’s not something that many of us want to try and change.  It does change, but it’s not usually in our control.  Over time…rules change, people change, and boom, culture changes.  However, there is a magic that can happen when groups of people are determined to make something happen.  In the case of automaker Ford’s turn around, that’s exactly how they did it.

Check out the short video below of an interview with VP of Marketing James Farley, where he talks about this decision:

Question:  Does an organization have to be desperate in order to change?

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