The culture that exists in your company permeates everything. It’s like the air your team breathes. It’s impossible to avoid it becoming part of them; part of their results.
The question is, do you want that air to be filled with poisonous mustard gas or fresh, clean and pure oxygen? You want the good stuff, or course!
Why is it then, that so many leaders just ignore culture altogether; like an ostrich in the sand ready to be kicked in the butt? I believe the answer is simple. Many leaders tend to focus on tasks and processes because they are tangible and easier to understand.
People can be messy. They are mushy and gooey and full of crap. That doesn’t make their contributions any less important though. I’ve quoted this before, but I think it’s a valuable lesson:
“Take away my factories, and I will build a new and better factory; but take away my people, and grass will grow on the factory floor.”
With all that being said, here are three reasons why spending intentional time & effort cultivating your corporate culture is worth every nickel: