I read articles quite often that talk about the importance of telling a story in order to brand an organization. More often than not, those articles tend to link branding and customer loyalty. Lately though, I’ve been looking into another important aspect of a company’s story…employee engagement.
From my research, it seems there IS a direct correlation to engaged teams and a powerful story. Here’s what I found out:
Your Mission Is Just One Piece of The Puzzle
I first learned about this from Dave Ramsey in Entreleadership. The Lampo Group is a company that wears its mission on its sleeve:
The Lampo Group provides biblically based, common-sense education and empowerment that gives HOPE to everyone in every walk of life.”
Of course, this is a rare case where you can bring faith into work. Most people would say that this just isn’t normal. Hmm. Not normal? I think that is what we are going for here, right? The title of this site is not Corporate Culture Normalcy.