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COMPANY STORY AFFECTS CULTUREI read articles quite often that talk about the importance of telling a story in order to brand an organization.  More often than not, those articles tend to link branding and customer loyalty.  Lately though, I’ve been looking into another important aspect of a company’s story…employee engagement.

From my research, it seems there IS a direct correlation to engaged teams and a powerful story.  Here’s what I found out:

Your Mission Is Just One Piece of The Puzzle

I first learned about this from Dave Ramsey in Entreleadership.  The Lampo Group is a company that wears its mission on its sleeve:

The Lampo Group provides biblically based, common-sense education and empowerment that gives HOPE to everyone in every walk of life.”

Of course, this is a rare case where you can bring faith into work.  Most people would say that this just isn’t normal.  Hmm.  Not normal?  I think that is what we are going for here, right?  The title of this site is not Corporate Culture Normalcy.

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